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Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
Compra de libros
Fundamentals of Marketing, Autores varios
- Idioma
- Publicado en
- 2018
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Fundamentals of Marketing
- Idioma
- Inglés
- Autores
- Autores varios
- Editorial
- Goodfellow Publishers Limited
- Publicado en
- 2018
- Formato
- Tapa blanda
- ISBN10
- 1910158984
- ISBN13
- 9781910158982
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Descripción
- Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.