Profitable Growth is Everyone's Business

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In this era of market saturation and fierce competition, many executives base their growth strategies on finding a new product or service that will revolutionize the market, or they simply focus on cutting costs at any price. The author presents a much more coherent and secure alternative to ensure profitable growth, which is based on small daily advancements and the continuous adaptation to changes in the environment. This approach carries the revolutionary idea that growth is everyone's business, not just the concern of the sales force or top management. Just as everyone is involved in cost reduction, everyone must also commit to the company's growth: from those who handle customer inquiries and complaints to the CEO. In this innovative book, Ram Charan provides the basic tools to guide a company toward sustained and profitable growth. His proposals have proven effective in all types of companies and can be implemented immediately.