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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
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Scenario planning : the link between future and strategy, Mats Lindgren, Hans Bandhold
- Idioma
- Publicado en
- 2003
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- Título
- Scenario planning : the link between future and strategy
- Idioma
- Inglés
- Autores
- Mats Lindgren, Hans Bandhold
- Editorial
- Palgrave Macmillan
- Publicado en
- 2003
- Formato
- Tapa dura
- Páginas
- 240
- ISBN10
- 0333993179
- ISBN13
- 9780333993170
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4,35 de 5
- Descripción
- Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.