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What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.
Compra de libros
Does It Pay to Advertise?, John Philip Jones
- Idioma
- Publicado en
- 1989
- Encuadernación
- (Tapa dura)
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- Título
- Does It Pay to Advertise?
- Idioma
- Inglés
- Autores
- John Philip Jones
- Editorial
- Lexington Books
- Publicado en
- 1989
- Formato
- Tapa dura
- Páginas
- 380
- ISBN10
- 0669158976
- ISBN13
- 9780669158977
- Serie
- Etiquetas
- Comercio
- Calificación
- 4,35 de 5
- Descripción
- What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.