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Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.
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Why People (Don't) Buy, Amitav Chakravarti, Manoj Thomas, Richard Storry
- Idioma
- Publicado en
- 2015
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- Why People (Don't) Buy
- Idioma
- Inglés
- Autores
- Amitav Chakravarti, Manoj Thomas, Richard Storry
- Editorial
- Palgrave Macmillan
- Publicado en
- 2015
- Formato
- Tapa dura
- Páginas
- 223
- ISBN10
- 1137466677
- ISBN13
- 9781137466679
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 3,45 de 5
- Descripción
- Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.