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Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash- Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.
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100 Ways to Create a Great Ad, Tim Collins
- Idioma
- Publicado en
- 2014
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- 100 Ways to Create a Great Ad
- Idioma
- Inglés
- Autores
- Tim Collins
- Editorial
- Laurence King Publishing
- Publicado en
- 2014
- Formato
- Tapa blanda
- Páginas
- 208
- ISBN10
- 1780671687
- ISBN13
- 9781780671680
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Diseño
- Calificación
- 4,1 de 5
- Descripción
- Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash- Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns.