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Since its birth as a motorcycle company in 1949, Honda has grown into the world's fifth largest automaker and top engine manufacturer. This book shows how the company has developed and maintained its unmatched culture of innovation, resilience, and flexibility - and how it exported that culture to other countries that are different from Japan.
Compra de libros
Driving Honda, Rothfeder Jeffrey
- Idioma
- Publicado en
- 2014
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- Título
- Driving Honda
- Idioma
- Inglés
- Autores
- Rothfeder Jeffrey
- Editorial
- Penguin Books Ltd
- Publicado en
- 2014
- Formato
- Tapa dura
- ISBN10
- 0670920568
- ISBN13
- 9780670920563
- Serie
- Etiquetas
- No ficción, Tema histórico, Historias reales, Comercio, Negocios & Gestión, Biografías
- Calificación
- 4,35 de 5
- Descripción
- Since its birth as a motorcycle company in 1949, Honda has grown into the world's fifth largest automaker and top engine manufacturer. This book shows how the company has developed and maintained its unmatched culture of innovation, resilience, and flexibility - and how it exported that culture to other countries that are different from Japan.