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Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G; and Logitech.
Compra de libros
Reverse Innovation, Vijay Govindarajan, Chris Trimble
- Idioma
- Publicado en
- 2012
- Encuadernación
- (Tapa dura),
- Estado del libro
- Muy Bueno
- Precio
- 7,29 €
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- Título
- Reverse Innovation
- Idioma
- Inglés
- Autores
- Vijay Govindarajan, Chris Trimble
- Editorial
- Conta Gromberg Communication
- Publicado en
- 2012
- Formato
- Tapa dura
- Páginas
- 256
- ISBN10
- 1422157644
- ISBN13
- 9781422157640
- Serie
- Calificación
- 3,85 de 5
- Descripción
- Offers an important step for companies looking to derive long-term value from emerging markets. This book also offers a glimpse at strategies from some of the world's leading companies - from EMC and Deere & Company, to P&G; and Logitech.