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The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
Compra de libros
101 Design Methods, Vijay Kumar
- Idioma
- Publicado en
- 2012
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 4,79 €
Métodos de pago
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- Título
- 101 Design Methods
- Idioma
- Inglés
- Autores
- Vijay Kumar
- Editorial
- John Wiley & Sons Inc
- Publicado en
- 2012
- Formato
- Tapa blanda
- Páginas
- 326
- ISBN10
- 1118083466
- ISBN13
- 9781118083468
- Serie
- Categorías
- Etiquetas
- Comercio, Temas psicológicos, Guías y Manuales, Comunicación
- Calificación
- 4,05 de 5
- Descripción
- The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.