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According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.
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Redefining Global Strategy, Pankaj Ghemawat
- Idioma
- Publicado en
- 2012
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- Título
- Redefining Global Strategy
- Idioma
- Inglés
- Autores
- Pankaj Ghemawat
- Editorial
- McGraw-Hill Professional
- Publicado en
- 2012
- Formato
- Tapa dura
- Páginas
- 304
- ISBN10
- 1591398665
- ISBN13
- 9781591398660
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,85 de 5
- Descripción
- According to Pankaj Ghemawat, most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. With this book, he offers practical management tools for operating across borders in a semi-globalized world.