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This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
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Introduction to mass communication : media literacy and culture, Stanley J. Baran
- Idioma
- Publicado en
- 2001
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- Título
- Introduction to mass communication : media literacy and culture
- Idioma
- Inglés
- Autores
- Stanley J. Baran
- Editorial
- Mayfield
- Publicado en
- 2001
- Formato
- Tapa blanda
- Páginas
- 519
- ISBN10
- 0767419251
- ISBN13
- 9780767419253
- Serie
- Etiquetas
- No ficción, Libros de texto, Escuela
- Calificación
- 3,5 de 5
- Descripción
- This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.