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Explains how to create a crucial capability for unlocking disruption's transformational power. This book provides a set of tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.
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The Innovator's Guide to Growth, Anthony O. Scott
- Idioma
- Publicado en
- 2008
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- Título
- The Innovator's Guide to Growth
- Idioma
- Inglés
- Autores
- Anthony O. Scott
- Editorial
- Harvard Business Review Press
- Publicado en
- 2008
- Formato
- Tapa dura
- ISBN10
- 1591398460
- ISBN13
- 9781591398462
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4,05 de 5
- Descripción
- Explains how to create a crucial capability for unlocking disruption's transformational power. This book provides a set of tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.