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Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.
Compra de libros
National Image and Competitive Advantages, Eugene D. Jaffe, Israel D. Nebenzahl
- Idioma
- Publicado en
- 2006
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- (Tapa blanda)
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- Título
- National Image and Competitive Advantages
- Idioma
- Inglés
- Autores
- Eugene D. Jaffe, Israel D. Nebenzahl
- Editorial
- Copenhagen Business School Press
- Publicado en
- 2006
- Formato
- Tapa blanda
- ISBN10
- 8763001721
- ISBN13
- 9788763001724
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 2,75 de 5
- Descripción
- Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.