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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
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Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI, Brian Carroll
- Idioma
- Publicado en
- 2006
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- Título
- Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI
- Idioma
- Inglés
- Autores
- Brian Carroll
- Editorial
- McGraw-Hill Education - Europe
- Publicado en
- 2006
- Formato
- Tapa dura
- Páginas
- 224
- ISBN10
- 0071458972
- ISBN13
- 9780071458979
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,45 de 5
- Descripción
- Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.