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Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
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How Brands Become Icons, Deborah Holtz
- Idioma
- Publicado en
- 2004
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- How Brands Become Icons
- Idioma
- Inglés
- Autores
- Deborah Holtz
- Editorial
- Conta Gromberg Communication
- Publicado en
- 2004
- Formato
- Tapa dura
- Páginas
- 263
- ISBN10
- 1578517745
- ISBN13
- 9781578517749
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Diseño, Marketing & Ventas, Cultura y Sociedad, Estudios de posgrado
- Calificación
- 3,8 de 5
- Descripción
- Distills the strategies used to create the world's most enduring brands into a fresh approach called cultural branding. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.