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Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your selling strategy to match each step in the client's decision-making process. It also helps enable you to handle negotiations, concessions on price, and term agreements skillfully and effectively.
Compra de libros
Major Account Sales Strategy, Neil Rackham
- Idioma
- Publicado en
- 1989
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- Major Account Sales Strategy
- Idioma
- Inglés
- Autores
- Neil Rackham
- Editorial
- McGraw-Hill Education - Europe
- Publicado en
- 1989
- Formato
- Tapa dura
- ISBN10
- 0070511144
- ISBN13
- 9780070511149
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4,2 de 5
- Descripción
- Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your selling strategy to match each step in the client's decision-making process. It also helps enable you to handle negotiations, concessions on price, and term agreements skillfully and effectively.