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Arthur Winston Direct marketing and the law : what managers need to know
Arthur Winston Direct marketing and the law : what managers need to know
Arthur Winston Direct marketing and the law : what managers need to know

Direct marketing and the law : what managers need to know

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The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.

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Direct marketing and the law : what managers need to know, Arthur Winston

Idioma
Publicado en
1993
Encuadernación
(Tapa blanda)
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Título
Direct marketing and the law : what managers need to know
Idioma
Inglés
Editorial
WILEY
Publicado en
1993
Formato
Tapa blanda
ISBN10
0471519936
ISBN13
9780471519935
Serie
Categorías
No ficciónNegocios & GestiónMarketing & Ventas
Etiquetas
Comercio, Marketing y relaciones públicas
Descripción
The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.