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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.
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Mass communication research methods, Autores varios
- Idioma
- Publicado en
- 1998
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- Título
- Mass communication research methods
- Idioma
- Inglés
- Autores
- Autores varios
- Editorial
- Macmillan
- Publicado en
- 1998
- Formato
- Tapa blanda
- ISBN10
- 033361710x
- ISBN13
- 9780333617106
- Serie
- Etiquetas
- No ficción
- Calificación
- 4 de 5
- Descripción
- Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.