Más información sobre el libro
The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.
Estado
Actualmente hay del libro Beyond Disruption. Changing the Rules in the Marketplace (2002) en stock.
Compra de libros
Beyond Disruption. Changing the Rules in the Marketplace, Jean-Marie Dru
- Idioma
- Publicado en
- 2002
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 2,49 €
Métodos de pago
Nos falta tu reseña aquí
- Título
- Beyond Disruption. Changing the Rules in the Marketplace
- Idioma
- Inglés
- Autores
- Jean-Marie Dru
- Editorial
- John Wiley & Sons
- Publicado en
- 2002
- Formato
- Tapa dura
- Páginas
- 304
- ISBN10
- 0471218995
- ISBN13
- 9780471218999
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,45 de 5
- Descripción
- The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.