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"An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"-- Provided by publisher
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Building Brand Communities, Carrie Jones
- Idioma
- Publicado en
- 2020
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- (Tapa dura)
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- Título
- Building Brand Communities
- Idioma
- Inglés
- Autores
- Carrie Jones
- Editorial
- Berrett-Koehler Publishers
- Publicado en
- 2020
- Formato
- Tapa dura
- Páginas
- 240
- ISBN10
- 1523086610
- ISBN13
- 9781523086610
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4,4 de 5
- Descripción
- "An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in creating fiercely loyal customer and collaborator relationships"-- Provided by publisher