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Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
Compra de libros
Brand Relevance, David A. Aaker
- Idioma
- Publicado en
- 2011
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Brand Relevance
- Idioma
- Inglés
- Autores
- David A. Aaker
- Editorial
- John Wiley And Sons Ltd
- Publicado en
- 2011
- Formato
- Tapa blanda
- Páginas
- 400
- ISBN10
- 0470613580
- ISBN13
- 9780470613580
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4,1 de 5
- Descripción
- Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.