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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.
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Taking Brand Initiative, Mary Jo Hatch
- Idioma
- Publicado en
- 2008
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- Título
- Taking Brand Initiative
- Idioma
- Inglés
- Autores
- Mary Jo Hatch
- Editorial
- John Wiley & Sons Inc
- Publicado en
- 2008
- Formato
- Tapa dura
- Páginas
- 288
- ISBN10
- 0787998303
- ISBN13
- 9780787998301
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,85 de 5
- Descripción
- Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.