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Taking Brand Initiative

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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.

Compra de libros

Taking Brand Initiative, Mary Jo Hatch

Idioma
Publicado en
2008
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(Tapa dura),
Estado del libro
Bueno
Precio
2,79 €

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