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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization.
Compra de libros
Taking Brand Initiative, Mary Jo Hatch
- Idioma
- Publicado en
- 2008
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- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 2,79 €
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