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This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and is designed to eliminate the mistrust that characterizes the insurance industry.
Compra de libros
Insurance and Behavioral Economics, Howard C Kunreuther
- Idioma
- Publicado en
- 2013
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- Título
- Insurance and Behavioral Economics
- Idioma
- Inglés
- Autores
- Howard C Kunreuther
- Editorial
- Cambridge University Press
- Publicado en
- 2013
- Formato
- Tapa blanda
- ISBN10
- 0521608260
- ISBN13
- 9780521608268
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Economía, Marketing & Ventas
- Calificación
- 3,85 de 5
- Descripción
- This book examines the behavior of individuals at risk and insurance industry decision makers involved in selling, buying and regulation. It compares their actions to those predicted by benchmark models of choice derived from classical economic theory and is designed to eliminate the mistrust that characterizes the insurance industry.