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The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.
Compra de libros
Public Relations Case Studies from Around the World, Peter Lang Publishing Inc
- Idioma
- Publicado en
- 2014
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Public Relations Case Studies from Around the World
- Idioma
- Inglés
- Autores
- Peter Lang Publishing Inc
- Editorial
- Peter Lang
- Publicado en
- 2014
- Formato
- Tapa blanda
- Páginas
- 351
- ISBN10
- 1433123460
- ISBN13
- 9781433123467
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 5 de 5
- Descripción
- The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include best practices of multinational corporations, non-governmental organizations and governmental agencies around the world.