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Influencer Marketing : who really influences your customers ?

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For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.

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Influencer Marketing : who really influences your customers ?, Nick Hayes, Duncan Brown

Idioma
Publicado en
2008
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Título
Influencer Marketing : who really influences your customers ?
Idioma
Inglés
Editorial
Elsevier
Publicado en
2008
Formato
Tapa blanda
Páginas
256
ISBN10
0750686006
ISBN13
9780750686006
Serie
Calificación
3,85 de 5
Descripción
For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.