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Today - twenty years after the son of a shipping tycoon took on British Airways with two rented planes - Stelios's airline is a multi-billion pound company and a household name. This is the inside story of the spectacular rise of easyJet. Did the airline really buy its uniforms from a Benetton store? What was secretly stashed in the toilets at easyLand? Why was Aberdeen airport littered with half-bottles of cheap whisky? The answers to these questions and more are contained in this blow-by-blow account of how an orange start-up began its journey to becoming one of the world's most successful airlines.
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EasyLand : how easyJet conquered Europe, Tony Anderson
- Idioma
- Publicado en
- 2014
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- EasyLand : how easyJet conquered Europe
- Idioma
- Inglés
- Autores
- Tony Anderson
- Editorial
- Grosvenor House Publishing Limited
- Publicado en
- 2014
- Formato
- Tapa blanda
- Páginas
- 176
- ISBN10
- 1781483329
- ISBN13
- 9781781483329
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Descripción
- Today - twenty years after the son of a shipping tycoon took on British Airways with two rented planes - Stelios's airline is a multi-billion pound company and a household name. This is the inside story of the spectacular rise of easyJet. Did the airline really buy its uniforms from a Benetton store? What was secretly stashed in the toilets at easyLand? Why was Aberdeen airport littered with half-bottles of cheap whisky? The answers to these questions and more are contained in this blow-by-blow account of how an orange start-up began its journey to becoming one of the world's most successful airlines.