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"Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.
Compra de libros
Sport Business Analytics, C. Keith Harrison, Scott Bukstein
- Idioma
- Publicado en
- 2017
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- Título
- Sport Business Analytics
- Idioma
- Inglés
- Autores
- C. Keith Harrison, Scott Bukstein
- Editorial
- CRC Press
- Publicado en
- 2017
- Formato
- Tapa dura
- Páginas
- 236
- ISBN10
- 1498761267
- ISBN13
- 9781498761260
- Serie
- Etiquetas
- No ficción, Deporte, Deportes & Ocio al aire libre
- Calificación
- 5 de 5
- Descripción
- "Provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group."--Provided by publisher.