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"The Minnesota Innovation Research Program, on which this book is based, involved over 30 researchers who undertook longitudinal studies that tracked the development of 14 diverse innovations in real time and in their natural field settings. Studying its results, the authors find that the innovation journey is neither sequential and orderly, nor is it a matter of random trial and error; rather it is best characterized as a nonlinear dynamic system."--BOOK JACKET.
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The Innovation Journey, Andrew H. Van de Ven, Douglas E. Polley, Raghu Garud, Sankaran Venkataraman
- Idioma
- Publicado en
- 1999
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- Título
- The Innovation Journey
- Idioma
- Inglés
- Publicado en
- 1999
- Formato
- Tapa dura
- Páginas
- 436
- ISBN10
- 0195133072
- ISBN13
- 9780195133073
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,85 de 5
- Descripción
- "The Minnesota Innovation Research Program, on which this book is based, involved over 30 researchers who undertook longitudinal studies that tracked the development of 14 diverse innovations in real time and in their natural field settings. Studying its results, the authors find that the innovation journey is neither sequential and orderly, nor is it a matter of random trial and error; rather it is best characterized as a nonlinear dynamic system."--BOOK JACKET.