¡Agotado, pero muy deseado!
Valoración del libro
Más información sobre el libro
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
Compra de libros
Building the Brand-Driven Business, Scott M. Davis, Michael Michael Edward Dunn
- Idioma
- Publicado en
- 2002
- Encuadernación
- (Tapa dura)
Te avisaremos por correo electrónico en cuanto lo localicemos.
Métodos de pago
Nos falta tu reseña aquí
- Título
- Building the Brand-Driven Business
- Subtítulo
- Operationalize Your Brand to Drive Profitable Growth
- Idioma
- Inglés
- Editorial
- Jossey-Bass
- Publicado en
- 2002
- Formato
- Tapa dura
- Páginas
- 320
- ISBN10
- 0787962554
- ISBN13
- 9780787962555
- Serie
- Etiquetas
- Comercio
- Calificación
- 3,6 de 5
- Descripción
- In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.