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Web analytics : an hour a day

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Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

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Web analytics : an hour a day, Avinash Kaushik

Idioma
Publicado en
2007
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Título
Web analytics : an hour a day
Idioma
Inglés
Editorial
Sybex
Publicado en
2007
Formato
Tapa blanda
Páginas
443
ISBN10
0470130652
ISBN13
9780470130650
Serie
Calificación
3,95 de 5
Descripción
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.