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Leveraging Consumer Psychology for Effective Health Communications

The obesity challenge

Parámetros

  • 406 páginas
  • 15 horas de lectura

Más información sobre el libro

This timely book brings together some of the most highly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity

Compra de libros

Leveraging Consumer Psychology for Effective Health Communications, Rajeev Batra, Punam Anand Keller, Victor J. Strecher

Idioma
Publicado en
2015
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(Tapa dura),
Estado del libro
Muy Bueno
Precio
16,99 €

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