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Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.
Compra de libros
All the Right Moves, Constantinos C. Markides
- Idioma
- Publicado en
- 2000
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Dañado
- Precio
- 0,37 €
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- Título
- All the Right Moves
- Idioma
- Inglés
- Autores
- Constantinos C. Markides
- Editorial
- Harvard Business Press
- Publicado en
- 2000
- Formato
- Tapa dura
- Páginas
- 220
- ISBN10
- 0875848338
- ISBN13
- 9780875848334
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,85 de 5
- Descripción
- Annotation Markides (chairman, strategic and international management department, London Business School) contends that the essence of business strategy is to allow a company to create and exploit a unique strategic position in industry, and helps managers zero in on critical choices that lie at the heart of all innovative strategies. He approaches strategic thinking as a creative process, and poses key questions for readers to ask as he guides them through a framework for developing strategic thinking skills.