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Parámetros
- 320 páginas
- 12 horas de lectura
Más información sobre el libro
There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.
Compra de libros
Global Political Marketing, Chris Rudd, Jesper Strömbäck, Jennifer Lees Marshment
- Idioma
- Publicado en
- 2010
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- Título
- Global Political Marketing
- Idioma
- Inglés
- Editorial
- Routledge
- Publicado en
- 2010
- Formato
- Tapa blanda
- Páginas
- 320
- ISBN10
- 041550046x
- ISBN13
- 9780415500463
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Comercio, Negocios & Gestión, Ciencias políticas & Política, Marketing & Ventas
- Descripción
- There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what effect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.