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Parámetros
- 224 páginas
- 8 horas de lectura
Más información sobre el libro
Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.
Compra de libros
(Re)inventing the Brand, Jean Noël Kapferer
- Idioma
- Publicado en
- 2001
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- (Tapa blanda)
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- Título
- (Re)inventing the Brand
- Idioma
- Inglés
- Autores
- Jean Noël Kapferer
- Editorial
- Kogan Page Publishers
- Publicado en
- 2001
- Formato
- Tapa blanda
- Páginas
- 224
- ISBN10
- 0749435933
- ISBN13
- 9780749435936
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 3,85 de 5
- Descripción
- Are the 'classical' rules of brand management obsolete? These rules were created over 50 years ago in the United States under very different market conditions and realities. Since then, textbooks and current thinking have been replete with the same simplistic models of branding, which are looking incresingly out of date.