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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Compra de libros
Managing Marketing Information, Nigel Piercy, Martin J. Evans
- Idioma
- Publicado en
- 1983
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- (Tapa blanda)
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- Título
- Managing Marketing Information
- Idioma
- Inglés
- Autores
- Nigel Piercy, Martin J. Evans
- Editorial
- Taylor & Francis
- Publicado en
- 1983
- Formato
- Tapa blanda
- Páginas
- 223
- ISBN10
- 0709920261
- ISBN13
- 9780709920267
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Descripción
- A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.