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"loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.
Compra de libros
Loyalty.com, Frederick Newell
- Idioma
- Publicado en
- 2000
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- Título
- Loyalty.com
- Idioma
- Inglés
- Autores
- Frederick Newell
- Editorial
- McGraw-Hill Companies
- Publicado en
- 2000
- Formato
- Tapa dura
- Páginas
- 325
- ISBN10
- 0071357750
- ISBN13
- 9780071357753
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,05 de 5
- Descripción
- "loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.