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E-business and e-commerce management : strategy, implementation and practice
E-business and e-commerce management
Autores
Valoración del libro
Más información sobre el libro
" This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.
Compra de libros
E-business and e-commerce management : strategy, implementation and practice, Dave Chaffey
- Idioma
- Publicado en
- 2011
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- Título
- E-business and e-commerce management : strategy, implementation and practice
- Subtítulo
- E-business and e-commerce management
- Idioma
- Inglés
- Autores
- Dave Chaffey
- Editorial
- Prentice Hall
- Publicado en
- 2011
- Formato
- Tapa blanda
- Páginas
- 733
- ISBN10
- 0273752014
- ISBN13
- 9780273752011
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,85 de 5
- Descripción
- " This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. It offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject."--Publisher.