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Más información sobre el libro
Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
Compra de libros
International marketing : strategy planning, market entry & implementation, Jim Blythe, Roger Bennett
- Idioma
- Publicado en
- 2002
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 2,79 €
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