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Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.
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International marketing : strategy planning, market entry & implementation, Jim Blythe, Roger Bennett
- Idioma
- Publicado en
- 2002
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- Título
- International marketing : strategy planning, market entry & implementation
- Idioma
- Inglés
- Autores
- Jim Blythe, Roger Bennett
- Editorial
- Kogan Page
- Publicado en
- 2002
- Formato
- Tapa blanda
- Páginas
- 362
- ISBN10
- 0749438088
- ISBN13
- 9780749438081
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Descripción
- Topics covered in this third edition include international marketing research, entering foreign markets, export methods and procedures, international product policy and international advertising. Case examples and a regional analysis of individual world markets are provided.