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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Compra de libros
Lifestyle Brands, Stefania Saviolo, Antonio Marazza
- Idioma
- Publicado en
- 2012
- Encuadernación
- (Tapa dura)
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- Título
- Lifestyle Brands
- Subtítulo
- A Guide to Aspirational Marketing
- Idioma
- Inglés
- Autores
- Stefania Saviolo, Antonio Marazza
- Editorial
- Palgrave Macmillan
- Publicado en
- 2012
- Formato
- Tapa dura
- Páginas
- 141
- ISBN10
- 1137285923
- ISBN13
- 9781137285928
- Serie
- Etiquetas
- Comercio, Marketing y relaciones públicas
- Calificación
- 3,7 de 5
- Descripción
- What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.