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The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
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Marketing across cultures, Fons Trompenaars, Peter Woolliams
- Idioma
- Publicado en
- 2004
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Marketing across cultures
- Idioma
- Inglés
- Autores
- Fons Trompenaars, Peter Woolliams
- Editorial
- Capstone
- Publicado en
- 2004
- Formato
- Tapa blanda
- ISBN10
- 1841124710
- ISBN13
- 9781841124711
- Serie
- Recogida
- Culture for business series
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 3,6 de 5
- Descripción
- The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.