Open and Digital Ecosystems

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Exploring digital disruption, this book highlights the significance of open and digital ecosystems, projected to account for one-third of global trade by 2030. It emphasizes consumer-centric value creation across organizational boundaries and the impact of converging industries and technologies on customer experiences. Key innovations like Artificial Intelligence, Augmented Reality, and Blockchain are presented as essential for driving digital transformation. The interplay of commerce, social media, and finance is illustrated through the strategies of major companies like Alibaba and Amazon, showcasing their unique customer engagement methods.