The Cinematic Mode of Production: Attention Economy and the Society of the Spectacle

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Focusing on the intersection of cinema and capitalism, the book explores how visual media transforms spectatorship into a form of productive labor. Jonathan Beller analyzes the evolution of cinema throughout the twentieth century, arguing that the act of looking has been redefined by capital. He delves into the theoretical and historical implications of this shift, asserting that the capitalization of perception is foundational to the contemporary global economy.