Agotado

Key Concepts in Marketing

Autores

Jim Blythe

Valoración del libro

3,2

(5)

Añadir reseña

Parámetros

232 páginas
9 horas de lectura

Comercio
Libros de texto
Marketing & Ventas
Negocios & Gestión
No ficción

Más información sobre el libro

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.