Agotado

Marketing Destinations and Venues. For Conferences, Conventions and Business Events

Autores

Rob Davidson
Tony Rogers

Valoración del libro

3,5

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Parámetros

Comercio
Marketing & Ventas
Marketing y relaciones públicas
Negocios & Gestión
No ficción
Events management series

Más información sobre el libro

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments