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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments
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Marketing Destinations and Venues. For Conferences, Conventions and Business Events, Rob Davidson, Tony Rogers
- Idioma
- Publicado en
- 2006
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- (Tapa blanda)
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- Título
- Marketing Destinations and Venues. For Conferences, Conventions and Business Events
- Idioma
- Inglés
- Autores
- Rob Davidson, Tony Rogers
- Editorial
- Elsevier
- Publicado en
- 2006
- Formato
- Tapa blanda
- ISBN10
- 0750667001
- ISBN13
- 9780750667005
- Serie
- Recogida
- Events management series
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 3,5 de 5
- Descripción
- Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments