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When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.
Compra de libros
Successful E-mail Marketing Strategies, Arthur Middleton Hughes, Arthur Sweetser
- Idioma
- Publicado en
- 2009
- Encuadernación
- (Tapa dura)
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- Título
- Successful E-mail Marketing Strategies
- Idioma
- Inglés
- Editorial
- Racom Communication
- Publicado en
- 2009
- Formato
- Tapa dura
- Páginas
- 395
- ISBN10
- 1933199164
- ISBN13
- 9781933199160
- Serie
- Categorías
- Etiquetas
- Comercio
- Calificación
- 4,2 de 5
- Descripción
- When it first came on the scene in the early to mid 1990s, e-mail marketing was the hottest, most productive marketing tool on the map. Then things changed. Too many marketers sent millions of e-mails (hunting) instead of building relationships with their subscribers (farming). The authors share their wisdom about how to make e-mail an effective tool for finding new customers and mining existing customers more profitably.