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Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.
Compra de libros
Web Site Measurement Hacks, Eric T. Peterson
- Idioma
- Publicado en
- 2005
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Web Site Measurement Hacks
- Idioma
- Inglés
- Autores
- Eric T. Peterson
- Publicado en
- 2005
- Formato
- Tapa blanda
- Páginas
- 430
- ISBN10
- 0596009887
- ISBN13
- 9780596009885
- Serie
- Calificación
- 3,7 de 5
- Descripción
- Helps organizations and individual operators in making the most of their Web investment by providing tools, techniques, and strategies for measuring their site's overall effectiveness. Providing the definitions of commonly-used terms, this book teaches how to gather crucial marketing data, how to drive potential customers to action, and more.