Artvertising. Aka the milion dollar building

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A project exploring the relationship between commerce and art, society and the workings of the market, and between the private and public domain, Artvertising presented a large facade, in Amsterdam, consisting of some 23.000 tiles. During the project the tiles were replaced by images, mostly of corporate and organizational logos, but also messages and art works that were purchased at a cheap and accessible price. The result of the project and the wide-ranging reactions are explored in this book.