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Scientific Advertising - Masters of Marketing Secrets

From the First Great Copywriter

Parámetros

  • 72 páginas
  • 3 horas de lectura

Más información sobre el libro

Advertising is portrayed as a scientific discipline, grounded in established principles and a thorough understanding of its causes and effects. The book emphasizes the proven methods and strategies that enhance effectiveness, highlighting the shift towards a more analytical approach in the field. It suggests that practitioners can now rely on fundamental laws to guide their advertising efforts, making the process more precise and reliable.

Compra de libros

Scientific Advertising - Masters of Marketing Secrets, Robert C. Worstell, Claude C. Hopkins

Idioma
Publicado en
2017
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