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Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You
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The book explores IBM's dramatic decline in the early 1990s, attributing its challenges not to technological lag but to a neglect of customer needs and employee trust. Through interviews with executives and customer surveys, the authors reveal that IBM's overly ambitious strategic planning, misguided financial decisions, and a broken commitment to both customers and employees contributed to its downfall. This narrative serves as a cautionary tale for corporate leaders, emphasizing the importance of maintaining strong relationships amidst significant organizational change.
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Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You, Daniel Quinn Mills
- Idioma
- Publicado en
- 1996
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- (Tapa dura)
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- Título
- Broken Promises: Why Good Leaders Make Bad Decisions and How to Keep It from Happeining to You
- Idioma
- Inglés
- Autores
- Daniel Quinn Mills
- Editorial
- Harvard Business Review Press
- Publicado en
- 1996
- Formato
- Tapa dura
- Páginas
- 210
- ISBN13
- 9780875846545
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 2,65 de 5
- Descripción
- The book explores IBM's dramatic decline in the early 1990s, attributing its challenges not to technological lag but to a neglect of customer needs and employee trust. Through interviews with executives and customer surveys, the authors reveal that IBM's overly ambitious strategic planning, misguided financial decisions, and a broken commitment to both customers and employees contributed to its downfall. This narrative serves as a cautionary tale for corporate leaders, emphasizing the importance of maintaining strong relationships amidst significant organizational change.