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Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
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Does marketing need reform? : fresh perspectives on the future, Jagdish N. Sheth, Rajendra Sisodia
- Idioma
- Publicado en
- 2006
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- Título
- Does marketing need reform? : fresh perspectives on the future
- Idioma
- Inglés
- Autores
- Jagdish N. Sheth, Rajendra Sisodia
- Editorial
- M.E. Sharpe
- Publicado en
- 2006
- Formato
- Tapa blanda
- Páginas
- 360
- ISBN10
- 0765616998
- ISBN13
- 9780765616999
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 5 de 5
- Descripción
- Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.